Put yourself in the shoes of potential buyers. Which listing description sounds better to you?
“Wood floors. Open floor plan.” Or…
“Wide planked pine floors expand throughout the open floor plan and provide a warm, solid surface for you and your furry friends to enjoy.”
The second description shines because it tells a story. It connects features to benefits in a way that helps buyers imagine what it’s like to live in the house you’re trying to sell them.
It is worth your time to improve your listing descriptions—even if your properties already sell quickly, says real estate educator Abby Vasek. You will attract more serious offers and more buyers who are a better match for the property.
Listing descriptions also speak volumes about you, your expertise, and the quality of service you provide. What does it say if your descriptions are lackluster? “If we lower our standards just because the market is doing well, we’d be doing ourselves a great disservice,” she says.
This article from the March issue of Texas REALTOR® magazine describes some ways to stop writing dull lists of features and start writing engaging narratives.
I try to write my description like this but not enough space, give us more characters to work with
Put it in your picture discretion
I don’t like the visual of expanding floors…sounds like a nightmare. Try: wide-plank pine floors span the first story providing a warm and comforting foundation for the home’s more contemporary finishes. 😉
Thank you for putting this article together. I am somewhat amazed that all some Realtors can say about the property is what is nearby, with little if any effort to sell or describe the property and it benefits.
MLS needs a higher limit for wording. The limit of wording allowed now on Navical MLS is too short, especially on a property with more than 2 features.
There is not enough space to be this wordy. I do have a wonderful book with great ad content just for this.
What is the name of the book?
Here is a really helpful idea…add descriptions in your photos. It takes a couple of seconds. I see photo after photo and I have no idea what room I am looking at. I just pulled up 30 random expensive homes for sale and only 8 has any photos with description. Pulled up 30 expensive homes for lease listings and none had any photo description. I think this is a real disservice to the owners, agents viewing properties and prospects looking for properties. I would be in favor of our MLS requiring photos details. It is a great way to additional… Read more »
I prefer to point out feature that other homes do not have. That’s what buyers want to know. Point those features out to them. No space to do anything else.