A logo is only one part of branding your business. Here are 5 steps to create a successful brand for your brokerage.
1. 明确你的目标
Every successful brand has a purpose behind it.
- 你们经纪公司为什么存在?
- What problem do you solve for your clients?
- What value do you present to real estate consumers?
The answers to these questions form the foundation of your brand. Whether you love helping 首次购房者 using FHA financing or finding retail space for local small businesses, define what your brokerage’s purpose is.
2. 看待竞争
List the other brokerages in your area who are serving the same or a similar purpose and note their voice, 服务, 消息传递, logo—everything that creates their brand. Your goal is to differentiate your brokerage from the competition, not to copy others.
3. 了解你的理想客户
Take the purpose you’ve defined and use it to describe the perfect client match for your 服务—and be specific. This type of client is who you’re trying to reach, and you’ll fit your mission and message to meet their needs.
太宽:
- 豪华homesellers
- 首次购房者
- 我所在城市的房客.
更多的关注:
- sellers of $500K+ listings in five ZIP codes
- 首次购房者 in the military
- students and young professionals looking for modern apartments
4. 确定你的声音
Think of your brokerage like a person. What will that person’s communication style be? Let your intended audience inform this decision. You want to select a voice that will resonate with your 理想的客户. Will that client respond best to a professional tone? 俏皮的声音?
5. 创建视觉元素
最后，是时候展示视觉效果了. You can select a color palette that matches your identity and fonts that convey your personality. These elements will also go into the logo, 哪些会出现在你的网站上, 电子邮件, 社交媒体渠道, 名片, 还有其他的.
考虑使用平面设计师. 即使是在线自由职业者, a professional can turn the other elements of your brand into something visual faster than someone without design experience.
Remember, a logo is only one part of branding your business. Put in the work to define your purpose, 理想的客户, and voice to arrive at a successful brokerage brand.